"not a fashion girl ootds, thrifting, yaps, odds and ends!"
This TikTok brand embodies a casual, relatable lifestyle centered on thrifting, everyday outfits (OOTDs), and whimsical yaps about life's quirks, positioning itself as 'not a fashion girl' to appeal to approachable, non-elite fashion enthusiasts. It blends humorous personal anecdotes, like errand checks and barely functional routines, with subtle social advocacy, such as supporting food banks amid SNAP benefit cuts. Targeting late 20s audiences, the content mixes fall layering inspo, doodle sessions, and fit checks for a fun, eclectic vibe.