"40+ • relatable • mom of 3 Latina🇪🇨Jersey Girl 💌: byerikabatista@gmail.com"
This personal brand embodies the relatable life of a 40+ Latina mom of three from New Jersey with Ecuadorian roots, blending humorous everyday mom moments, survivor stories from childhood trauma, and practical advice for balancing family, work, and self-care. Content highlights authentic family chaos and love, while featuring sponsored promotions for organizational tools like Microsoft OneDrive and quick beauty routines with L'Oréal products. It appeals to busy moms seeking inspiration, humor, and accessible lifestyle tips.