"Makeup & hair tips for the lazy everyday folks 🖤 📍MN 💌: kassiekcollabs@gmail.com"
This brand focuses on accessible makeup and hair tips designed for 'lazy' everyday women, emphasizing quick, effortless routines that fit busy lifestyles. Targeting women over 30, including single moms and girl moms in Minnesota, it promotes body positivity, self-love, and embracing natural imperfections through tutorials, outfit inspirations, and motivational content. Collaborations with beauty and fashion brands highlight sunkissed makeup looks and comfy boho styles.