"nyc! lilyhoyser@gmail.com"
Lily Hoyser's TikTok brand revolves around NYC urban life and fall fashion, showcasing stylish outfits like matching sets and suede looks, along with glimpses into her apartment and personal stories such as dealing with foot pain from bunions. Her content blends aspirational style inspiration with relatable everyday experiences in the city. Based in New York, she connects with followers through hashtags highlighting OOTN and seasonal trends.