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This TikTok brand, embodied by influencer Jasmine, champions a 'glowy skin always' ethos, focusing on radiant skincare, luxurious makeup, and trendy nail aesthetics. Through partnerships with premium brands like Tatcha, YSL Beauty, Rare Beauty, and Neonail, it delivers dewy moisturizers, plumping lip glosses, neutral nail inspirations, and playful beauty accessories. The content inspires a clean, polished beauty routine with whimsical touches for everyday elegance.