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Zari Way or No Way is a vibrant personal brand based in Columbia, South Carolina, blending fashion, beauty, and local lifestyle content on TikTok. It showcases real outfits (#ootd), high-quality Burmese curly human hair bundles for sale, food reviews from spots like Paris Banh Mi, and personal milestones such as birthdays with a Leo flair. The brand engages a young, trendy audience through viral posts, local recommendations, and summer-ready products, emphasizing authenticity and community in the #803 area.