The color palettes kept getting worse… send help. It was like watching my skincare brand die one color swatch at a time 😭 #founderlife #branddesign #branding #packagingdesign #buildinginpublic

✨ Luxury skincare unboxing ✨ This is part 1, our packaging reveal. In part 2, I’ll share the story of how we built this brand from scratch. You don’t want to miss it 😂 #luxuryskincare #unboxing #buildinginpublic #brandstory #part1 #fyp

By end of day I’d found a new photographer, met a content creator who might just get my vision, and ordererd the gift bags for Rewritten’s first big moment. The small stuff is where the momentum lives. #rewrittenskin #founderstory #buildinpublic #skincare #femalefounder

Does this make me unrelatable? Also I’m tired so this is what you get 😂 #rewrittenskin #founderstory #buildinpublic #skincare

Just me, my laptop, and an ingredient delay. Let’s gooo 🫠 #rewrittenskin #founderstory #buildinpublic #skincare #femalefounder #founderlife

This bitch did it 🍾🥂 #buildinginpublic #skincare #femalefounder #founderlife #skincarebrand #skincarestartup

AI?? Yeah… idk. I mean, I love a good ChatGPT moment but this is different. Thoughts? #buildinginpublic #skincare #femalefounder

Early Access Waitlist launches in 48. The list? Not ready. The website? Doesn’t exist. Product photos? 3 shoots, 0 wins. I should be spiraling… but here’s what I know: Perfection is procrastination. Feedback isn’t failure. You only need to take the next right step. Welcome to the behind-the-scenes chaos of launching a luxury skincare brand. Whether you’re building too or just rubbernecking my meltdown… follow along. It’s about to good. #fou#founderlifeski#skincarebrandbui#buildinpublicfem#femalefounderbra#brandlaunch #beh#behindthebrandbea#beautystartupdayinthelife

This brand is either my legacy or a long, expensive public breakdown. Plan B? Starting a cult. #buildinpublic #skincarestartup #founderlife #femalefounder #rewrittenskin