"Just a hobby"
This brand embodies a casual, nature-loving lifestyle centered on outdoor adventures and full-time travel, particularly highlighting the stunning landscapes of Banff National Park and van life experiences. It specializes in 'granola girl' outfit inspirations, promoting earthy, sustainable, and vintage fashion with items from brands like Patagonia, LL Bean, and Blundstones, ideal for hiking and fall aesthetics. The content inspires followers to embrace a cozy, eco-conscious vibe through scenic shares and practical style ideas.